T&G Global’s creative marketing efforts in Asia – for its premium apple brands Envy™ and JAZZ™ – have been recognised at the Asia Fruit Logistica 2020 Awards, winning Marketing Campaign of the Year.
Head of Global Marketing Rebecca Chapman accepted the award this week on behalf of T&G’s international markets and global marketing teams.
“The award recognises our team’s amazing efforts to promote and position Envy™ and JAZZ™ apples as premium brands across Asia over a number of years,” Rebecca says. “T&G’s innovative marketing approach, investment in people, our established in market presence, and our strong network and capability across Asia, was mentioned specifically by the judges. It reflects the focused marketing execution from our teams and our passion to bring our growers’ great tasting, high quality apples to consumers all over the world.”
She says it’s a real honour for T&G Global to be recognised with the award for its work across Asia, including Thailand, Vietnam, Hong Kong, Japan, China, Malaysia, Taiwan, Indonesia and Singapore.
“This is truly a team award and represents our purpose to grow healthier futures through fresh fruit and vegetables. It gives our teams the energy to continue to challenge boundaries through creative marketing and connect with consumers in even more innovative ways.”
Rebecca said recent marketing activity has included several stand-out social media campaigns in Japan, Thailand and Vietnam where KOL (key opinion leaders) created inspiring Envy™ and JAZZ™ recipes, plus live TMall sampling events where T&G partnered with a well-known Chinese actress. The activity was underpinned by strong in store (on and offline) visibility and special edition gift boxes to bring the unique brand experiences to life.