Lion takes Teza to next level
Lion NZ has announced that it has acquired Kiwi drinks brand, Teza Iced Teas. The purchase forms part of the company’s wider ambition to grow its non-alcoholic beverage portfolio and cater to the increasingly diverse social occasions of New Zealanders.
Sitting alongside the likes of GoodBuzz Kombucha, Hopt and Mac’s Soda, Teza will join Lion’s growing non-alcoholic division, Drinks Collective, which earlier this month also announced a new strategic partnership with flavoured sparking water start-up, Vista.
Teza Iced Teas is part of the Greenstone Drinks Company and was the first real-brewed iced tea in New Zealand. The product is made with batch brewed organic leaf tea, fruit juices and botanicals. Sold in 325ml glass bottles, the brand offers several unique flavours including Feijoa & Lime Blossom and Lemon & Mandarin.
Stefan Gray, General Manager, Drinks Collective says: “The iced tea market is in strong growth globally so we’re incredibly excited to welcome Teza Iced Teas into the Drinks Collective. The brand’s premium offering complements our existing range nicely and will help us deliver greater choice and convenience for consumers across more social occasions. We’ll be leveraging our networks to make the brand more readily available nationwide and the Teza Grassy Tea Bush Van will also be making a return to the streets of NZ.
“I think typically people associate Lion with alcohol products and don’t realise what an amazing non-alcoholic beverage offering we have – from coffee and juices to low sugar sodas and Kombucha. We have big plans to grow the Drinks Collective as part of our commitment to meeting the evolving world of sociability and by 2025 at least 10% of Lion’s sales will come from our non-alcoholic range,” adds Gray.
Lion’s Drinks Collective will take full control of the Teza brand and associated assets, with the founders, Joe Gehrke and Daphne Raj, now living in Australia where they are focused on growing their company, Greenstone Drinks Co. They will still be involved in the brand via an agreement which will see them distribute Teza for Lion in the Australian market through Greenstone Drinks Co.
Joe Gehrke, says, “We created Teza when we moved home from our stint in the UK. We noticed a real gap in the market for a premium, more natural iced tea offering and are proud of the growth we’ve achieved for the brand so far, including Australia, Japan, and South Korea. We’re thrilled to pass the Teza brand on to Lion who has a proven track record of nurturing and growing strong brands in the Kiwi market. Under Lion, Teza can be taken to the next level.”