ISM, the world’s largest trade fair for sweets and snacks, has been cancelled for 2021 due to the COVID-19 pandemic.
Only two weeks ago, the organisers Koelnmesse were still confident that they would be able to stage both ISM and ProSweets Cologne 2021. However, the continuously growing number of infections and the related lockdowns as well as travel restrictions are now forcing Koelnmesse to call off the hybrid editions of ISM and ProSweets Cologne planned from 31.01- 03.02.2021.
The organisers have sent the following release to their exhibitors and partners:
“Up until recently we were confident that ISM would be able to take place – albeit on a smaller scale and with few exhibitors and yet with an attractive offer.
“In the course of November, the pandemic situation has however become significantly more serious almost everywhere. Record numbers of infections and new lockdowns were reported in many countries. Many exhibitors had to cancel their participation. The recently announced steady number of applications and thus the quality of ISM could ultimately no longer be guaranteed.
“Hence, we have to cancel the edition of ISM planned from 31.01. to 03.02.2021. The planned digital format, Matchmaking365+, will also not take place. We deeply regret this decision, we firmly believed that and had enthusiastically set about our work so that ISM 2021 could enable the sweets and snacks industry to take off again.
“We are setting our sights ahead to the future and have already started planning the next ISM from 30.01. to 02.02.2022 with new energy.
“Here, you will continue to benefit from the many technical innovations we initiated for 2021: whether in the form of the NUNAV system for controlling the logistics for the assembly and travel processes during the trade fair or the possibility to guide the visitor flow per app.
“Furthermore, ISM is planning a campaign to present important industry developments, new products and trends from the sweets and snacks sections.
Looking forward to seeing you in Cologne at ISM 2022!”
For further information on ISM please visit https://www.ism-cologne.com/
Messe Reps. Pty Ltd