Helping kids lead a healthier life

07 October, 2019 by
FMCG Business
(L to R) Christian Abboud, Nestle NZ Country Manager & CEO, Amanda McDermott, Nestle NZ Manager Corporate Brand, Rebecca Woolfall, sKIDs Marketing Manager and Rob Waddell, sKIDs Programme Supporter.

Nestlé New Zealand and Safe Kids in Daily Supervision (sKids) have been recognised for their joint efforts to get more Kiwi kids engaged in healthy cooking, with the partnership awarded the 2019 TVNZ Marketing Excellence Award for Best Collaboration.

Nestlé and sKids, the country’s largest private out of school supervised care provider at schools, have been working to share their expertise, networks and resources to extend nutrition education across the country through Nestlé for Healthier Kids FoodStorm modules.

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The FoodStorm modules provide a hands-on learning opportunity to students who may not have had the chance to cook before, allowing them to see just how easy it is to prepare healthy, affordable and delicious food.

Nestle’s support boosted the number of sKids centres delivering FoodStorm modules by 40%, allowing more than 65 sKids sites to deliver the programme.

Nestlé New Zealand Corporate Brand Manager, Amanda McDermott, said, “Our Nestle for Healthier Kids School Programme is about inspiring young people to lead healthier lives – and one of the ways we can do this is through sharing nutritional knowledge and empowering parents, caregivers and teachers to foster healthy behaviours in children.

“Over the past 15 years, we have developed programmes to support Kiwis’ health and wellbeing and have reached more than 450,000 Kiwis. We’re so proud to have our partnership with sKids continuing to deliver our nutrition education even further.”

sKids Marketing Manager, Rebecca Woolfall, said, “It has been extremely rewarding to partner with Nestlé and as two community focused organisations, we have been able to provide a truly valuable resource to help teach more Kiwi kids about the importance of healthy eating and cooking. We look forward to continuing to develop our partnership and seeing how our collaborative programs can support our local communities even further.”

About Nestlé New Zealand

Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 323,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites like Milo, Maggi and Uncle Tobys. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.

To find out more visit www.healthyactivekids.co.nz

About sKids

Safe Kids in Daily Supervision (sKids) is a privately-operated programme delivering before and after school care for thousands of primary school children (ages 5 – 13) across 170+ schools in New Zealand. Children take part in a range of programmes designed to grow core capabilities, including the FoodStorm cooking programme.