Game, Set, VEGEMITE!

30 November, 2018 by
FMCG Business

Hutchinsons is proud to announce the winners of the Vegemite Trade Incentive for 2018 – New World Levin!

Hutchinsons Territory Manager, Leanne Hobbs, was delighted that the VEGEMITE Trade incentive grand prize winner was from her territory and enjoyed letting owner Matthew Rollinsons (pictured) know that the store had won. The prize includes airfares, accommodation and tickets to the Australian Open, where VEGEMITE is a proud sponsor of the Ball kids.


A number of stores have also been rewarded with morning tea shout for the store staff.

“Hutchinsons would like to thank owners Matthew Rollinson, Gwen Bailey and the entire team at New World Levin for an awesome effort,” said Ron Curteis, General Manager at Hutchinsons.

Hutchinsons became New Zealand brand custodians of VEGEMITE in July 2017, and this incentive programme was one of the first activities Hutchinsons implemented in the market on behalf of VEGEMITE which was open to members of the New World and Pak’nSave stores. The VEGEMITE trade incentive was based on a number of factors including sales, ranging and displays.

“We were excited about the level of engagement the majority of stores had with this activity and look forward to offering this sort of reward in the future,” said Curteis. “The VEGEMITE brand has received tremendous support from retailers over the years, and this activity was designed to reward stores for their on-going support and growth”.

About Hutchinsons

Hutchinsons Ltd – Importers of the finest food and specialty cheese from around the world. Founded in 1914, Hutchinson’s is a company dedicated to serving the New Zealand Food Industry. With an exceptional stable of the finest imported food and cheese brands, Hutchinsons is one of New Zealand’s leading independent grocery importers and a full service solution for brand owners across the globe wanting to market their products in New Zealand. Their portfolio includes Biscuits, Cheese, Snacking, Salad Dressings, Stocks, Noodles, Sauces, Spreads and more.