Woolworths New Zealand has announced that Woolworths Ōtaki will be converted to a FreshChoice store.
This news follows a review of how the store can best meet the needs of locals now, and into the future.
Woolworths focuses on larger stores and a broader customer segment while the FreshChoice franchise model is the best fit for stores that are tailored for local customers. In line with this, Woolworths Ōtaki is becoming FreshChoice Ōtaki.
A Woolworths New Zealand spokesperson says “we have signed an agreement with new owners for the store and have consulted with team members on the proposal, which was confirmed last week. The new owners will be hiring for a number of roles at FreshChoice Ōtaki, which team members are able to apply for.
“Additionally, all current vacancies at Woolworths Levin, Waikanae and Paraparaumu are being held for Ōtaki team members should they want to consider that as an option.”
The new owner operators of FreshChoice Ōtaki, Brad and Rochelle Meikle are moving to Ōtaki to take up this opportunity and say they’re excited to bring a fresh new shopping experience to the community.
They say: “We’re really looking forward to settling into the area and getting to know all the locals. We’ll be giving the store a refresh, and encourage everyone to come along and check it out!”
Woolworths Ōtaki will close on Sunday 23 March 2025 for a refresh. FreshChoice Ōtaki will continue to share updates with the local community and expects to officially open its doors as FreshChoice on Tuesday 1 April 2025.
