Foodstuffs GM steps down

14 February, 2018 by
FMCG Business

The General Manager of Foodstuffs New Zealand, Steve Bayliss, has decided to resign after seven years. Foodstuffs’ Chief Executives Chris Quin and Steve Anderson say: “He has made an outstanding contribution to our two Co-ops. Steve’s passionate advocacy for our customers has led the business to extraordinary growth in revenue and market share. Under Steve’s leadership our customers now engage with us at a whole new level thanks to the work he (and his team) have put into talking about how we’re fresh, real, good value and truly connected to their lives.”

Bayliss is leaving on 1 June – he has a couple of projects he would like to see through to completion before he heads off on his next adventure.


“Through Steve, we launched loyalty programmes like Clubcard and Sticky Club and now more than a million New Zealanders share their data with us so we can inspire them and help them save. PAK’nSAVE’s Stickman was given fresh energy and he’s since become a Kiwi cultural icon. ‘Little’ campaigns broke records, won awards and inspired generations of New Zealanders to collect, grow and eat fresh… and these are just some of the highlights,” say Anderson and Quin.

“Steve is humble and loath to take the credit for what he’s achieved but he started with just one employee (himself) and he leaves us in a strong position with over 50 talented people in the design studio, the insights team, brand and retail marketing, CRM, the digital team and PR.

“Steve is undoubtedly one of the best marketers in New Zealand and we’re grateful for the expertise and passion he’s brought to Foodstuffs and the way we deliver for customers.

“On behalf of FSNZ, FSNI and FSSI, we would like to thank Steve Bayliss for the incredible contribution he’s made and the strong legacy he leaves for our Co-op and wish him all the very best for the future.”