Pic Picot (Founder & Owner of Pic’s Peanut Butter).

Brand managers, producers, retailers and many other marketing and industry professionals came together at the 2020 FMCG Business Marketing Summit in Auckland – an event designed to spark new and interesting conversations and share unique insights.

The FMCG Business team welcomed speakers and delegates from all over New Zealand and for the first time the Summit was delivered as a hybrid event with virtual access available via live streaming. Those who were unable to attend in person at the Ellerslie Event Centre could tune in virtually from anywhere in the world.

The marketing masterclass was jam-packed with education, stimulation and curated sessions with expert tips to help stay ahead of the game in New Zealand’s fast-moving grocery and retail sectors.

The programme included presentations from industry experts such as Katherine Rich (CEO NZ Food & Grocery Council), Lew Bentley (Head of Strategy & Owner at Energi Shopper), Craig Irwin (Managing Director, IRI NZ and Hong Kong), Pic Picot (Founder & Owner of Pic’s Peanut Butter), Ian Wentworth (Director – Innovation Domain Lead at Kantar) and Morgan McCann (Head of New World – Foodstuffs North Island).

Delegates also enjoyed Q&A panel discussions, moderated by MC Trudi Nelson, and valuable networking opportunities to connect with FMCG professionals.

The FMCG Business Marketing Summit was sponsored by Kantar, Mintel, Energi and Crossfire.

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