Fancy some watermelon water with your charcoal bagel?

16 January, 2017 by
FMCG Business

rsz_story_6_imageSupermarket chain Waitrose is predicting that watermelon water, charcoal and Polynesian food are set to be big trends in the UK in 2017, with Poke (raw fish marinated with lime, sesame and soy) taking on sushi to become the must-eat lunch.

Alternative waters from cactus, birch and bamboo plants thrived in 2016 and Waitrose expects the trend to grow even further in 2017. Waitrose already stocks two variations of watermelon water from MELLO and WOW, which it says are proving popular with customers. It is also believed that celebrity entertainer Beyoncé has bought a stake in a company that produces cold pressed watermelon juice.

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Celebrity entertainer Beyoncé

This year Waitrose introduced Matcha green tea to several products such as chocolate bars and juice shots. The supermarket also launched a charcoal bagel in collaboration with celebrity chef Heston Blumenthal. Next year, it expects these trends to become more mainstream as it introduces charcoal to more Waitrose products.

Waitrose Executive Chef Jonathan Moore said: “Our shoppers are adventurous and always enjoy trying something new. So at Waitrose we make sure we’re always on the lookout for the next big foodie trends, such as Poke, alternative waters and charcoal flavoured products. As a nation we eat out and travel more than ever so it’s important we scour the globe for new food and drink ideas for our shoppers to enjoy at home, too.”