Easy meals are increasingly popular with busy families and time-poor shoppers and Hellers is right on trend with several new products launching in February and March.

Marketing Manager Brydon Heller says: “Hellers is New Zealand’s butcher, and as such, we have a wide range of family favourites for all meal occasions. We’ve been working hard on crafting new products that are easy and quick to cook, taking the hard work out for our consumers.”

“Hellers new Short Cuts range of products are there to make life a bit easier, and dinner a lot yummier. The first products to launch are four new quick cook sausages in delicious flavours, that go from pack to plate in under 10 minutes. Choose from Jalapeno & Cheese, Smokey Chorizo, Caramelised Onion or Classic Pork – the smart way to tasty!”

“We’ve also added flavour to the meatball category, with three new products that pack a tasty punch. Italiano, Smokey Bacon Cheeseburger and Great Balls of Fire are our top flavour picks. These meatballs are quick to cook, super versatile and will energise the meatball category.”

“Hellers new quick cook sausages and tasty meatball ranges will be supported by an extensive marketing campaign including instore demonstrations, TV, social media and instore support,” says Heller.

He explains the current trends: “Our shoppers are looking for ‘time or effort savers’ with 84% of consumers preferring to choose ‘easy to prepare’ meals (Mintel Global Consumer, July 2020). Hellers has listened – delivering tasty, versatile products from one of New Zealand’s most trusted brands.

For more information please contact your local Hellers representative.
Ph 0800 HELLERS (4533377) or email info@hellers.co.nz

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