Coca-Cola tackles the packaging problem

03 August, 2019 by
FMCG Business
Richard Schlasberg – General Manager at Coca-Cola Oceania and Chris Litchfield – Managing Director at Coca-Cola Amatil.

Coca-Cola Oceania and Coca-Cola Amatil NZ have announced a major increase in the use of recycled plastic as part of a global commitment to help solve the growing packaging problem.

The companies jointly announced that all plastic bottles smaller than 1 litre and all water bottles will be made from entirely recycled plastic by the end of 2019.

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This includes all packaging smaller than 1 litre for brands like Coca-Cola, Sprite, POWERADE, Fanta and L&P, as well as Kiwi Blue and Pump water across all pack sizes. The announcement makes New Zealand one of the first countries in the world to achieve and exceed Coca-Cola’s global sustainable packaging goal to increase its use of recycled plastic.

Richard Schlasberg, General Manager of Coca-Cola Oceania said, “As one of New Zealand’s largest beverage companies, we have a responsibility to be part of the solution to the plastic waste crisis. That is why over half of our plastic bottles will be made entirely from recycled plastic by the end of 2019.”

Managing Director of Coca-Cola Amatil New Zealand, Chris Litchfield, said: “Our move to substantially increase the use of recycled plastic means we will avoid using around 2900 tonnes of new plastic and that’s incredibly positive for our environment. Already all the bottles and cans we make can be recycled, and this takes us a step further towards creating a truly circular economy.”

The initiative is part of Coca-Cola’s international efforts to reduce its impact on the environment and encourage sustainable practices across all countries where it operates. The Coca-Cola Company has a global goal of reducing waste and collecting and recycling as many cans and bottles as it sells each year by 2030.