Key characters that have brought the Star Wars saga to life on the big and small screen — from Luke Skywalker and Darth Vader to Grogu and The Mandalorian — will grace limited-edition cans and bottles of Coca‑Cola and Coca‑Cola Zero Sugar this summer as part of a global campaign celebrating the ability of shared passions to unite and uplift.
“Coca‑Cola x Star Wars: Refresh Your Galaxy” builds on the immersive storytelling and collaborative experiences anchoring the 70-year relationship between Disney and Coca‑Cola. A series of 30 collectible package designs showcase Star Wars characters* and scenes beloved by an international, multi-generational community of fans.
Starting in July, the collectible cans will hit stores in select markets across North America, Latin America, Europe, Japan and Asia South Pacific. Scannable QR codes on limited-edition packaging and out-of-home creative will unlock an immersive Augmented Reality (AR) experience where fans can record a video of themselves and share uplifting messages of community and connection in the style of a Star Wars hologram transmission.
“For generations, Coca‑Cola and Disney have shared a commitment to creating moments of joy and human connection,” said Islam ElDessouky, Global Vice President, Creative Strategy & Content, The Coca‑Cola Company. “This collaboration is about more than just bringing together two iconic brands — it’s about celebrating the power of Star Wars fandom, shared passions and the strength of community when we lift each other up.”
“Coca‑Cola x Star Wars: Refresh Your Galaxy” also features a cinematic commercial set, appropriately, in a movie theatre. From discovering the hum of a lightsaber to experiencing movie marathons, to enjoying a refreshing, effervescent Coca‑Cola with popcorn, the cinema has been the quintessential venue for filmgoers to be transported to a galaxy far, far away. Shorter-form digital content will tell a unique story blending the iconic Coca‑Cola brand with the legendary storytelling of Star Wars.
“A cornerstone of Disney’s collaboration with Coca‑Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President, Global Marketing Partnerships, The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
