CLICK ‘n SAVE – Stickman goes online

17 January, 2019 by
FMCG Business

With online shopping being demanded more by New Zealanders, it probably comes as no surprise that PAK’nSAVE; the big yellow stores renowned for consistently offering New Zealand’s lowest grocery prices, are now helping customers surf for savings, starting this summer. The Bank of New Zealand* reported that annual online spending across retail categories is now running in excess of $4.5 billion and groceries form a strong growing segment.

Now, PAK’nSAVE customers in the North Island will be able to ‘Click & Collect’ – starting with PAK’nSAVE Sylvia Park, followed by all other North Island stores from Kaitaia to Wellington.

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Chris Quin, CEO Foodstuffs North Island says, “Being driven by our customers is always key to our success – and they’ve been asking us to help them save more than money; they want us to help them save time. So, if we can help our customers save on their fresh fruit and veg, butchery and bakery goods as well as time, then they’re winning.”

Customer research for the concept is overwhelmingly positive – “I’d be a happy little camper if PAK’nSAVE offered online”, said one enthusiastic shopper. “I know I’ll be able to buy larger quantities and specials which are more challenging to handle when I’m shopping myself,” says another.

In the spirit of keeping prices as low as possible, PAK’nSAVE will not offer delivery at launch. Quin says, “We believe Click & Collect is the way to go for now. Online grocery shopping takes a bit of getting used to and Click & Collect gives customers the chance to nip in and pick up the one thing they forgot to order, until they become super practised. And, while we’ve rolled out 50 fast charging electric vehicle stations and a fleet of electric delivery vans at a number of our New World supermarkets – we’d really need to up the ante to ensure that a delivery service keeps our environmental footprint down.”

New World, PAK’nSAVE’s full-service sister brand, has rolled out Click & Collect and Delivery throughout the whole North Island, and it’s taking off. This will only increase with the launch of the web-based version of ishopnewworld.co.nz. Quin says, “We’re seeing growth week on week. While we’re still focusing on a superlative instore experience, some of our customers love the convenience of shopping online. We’ve invited our customers to ‘Enjoy Better’ and that’s exactly what they are doing – enjoying the best products from our instore butchers and bakers, the freshest seafood from our own quota and fantastic service.

“With New World, PAK’nSAVE (and every other Foodstuffs retail and wholesale brand) going single-use plastic bag free, it also means online shopping is that much more convenient for customers who still struggle to remember their reusable bags.”

PAK’nSAVE online is now live at Sylvia Park with a plan to be North Island wide by the middle of 2019. Head to paknsaveonline.co.nz to get started on saving time and money.

*https://www.bnz.co.nz/business-banking/support/commentary/online-retail-sales-index