BP is continuing with the rollout of its new premium fast & fresh food concept, with the fifth site set to launch in May.
The store-in-store concept creates a modern food market feel within existing BP Connect stores. It offers a selection of quality snacks, nibbles, and meal elements from many of New Zealand’s most loved and recognised food producers.
Products include free range Waitoa Chicken from the Waikato District, Whitestone Cheese from Oamaru and Cottage Lane Artisan Bread crafted in the Wairarapa.
Fast & fresh was initially piloted at two BP Connect stores in Auckland, including at Clifton, Takapuna and Newmarket, and at one BP Connect in Christchurch at Rolleston, all launching late last year.
Since then, the fast & fresh concept has expanded to BP Connect Kumeū in West Auckland, and it will also open at BP Connect Hobsonville in May.
The offer incorporates foods such as fresh pasta meals, sushi, pies, salads ready to be heated or plated; hot roast chickens; frozen sides such as chips, wedges, and vegetables; as well as delicatessen items.
Gordon Gillan, Communications Specialist, BP, told C&I that the launch of fast & fresh is the next step in BP’s convenience retailing strategy, which looks to continue evolving the service station experience for busy Kiwis on the go.
Since launch, there have been some standout category performances, including sushi, chicken and bread, as well as the combination meal deals.
The combination deals include Hot Chicken Meal Deal, with free-range Waitoa chicken, salad and fresh bread for $30; Ultimate Entertaining Meal Deal, including three ‘cheese board’ items for $15; and a selection of dessert items including Ben & Jerry’s, Kapiti and Sara Lee from $8.99 each.
“We have brought together wholesome meal options sourced from a mix of local New Zealand suppliers alongside other brand favourites that have been curated for easy assembly at home,” said Gillan.
“As real convenience gets redefined by customers, so our offer will evolve,” said Gillan.
“We are working with our partners in all areas of convenience retailing to make sure our service stations are places to recharge and refuel now and into the future.
“Our retail locations and convenience retail expertise make us well placed to provide the services that customers want, when and where they want them.”
In 2016, New Zealand became the first market globally to launch BPMe, an innovative app that enables customers to pre-order and pre-pay for fuel and hot drinks.
More recent innovations include the introduction of Good Mood Food in 2018 in which BP became the first retailer outside of Krispy Kreme to sell the popular doughnuts and the introduction of a partnership with Uber Eats in 2019.
Fast & fresh is available through Uber Eats and adds to the existing core range of drinks, snacks and Wild Bean Café items as well as Good Mood Food, which are all still available at these BP sites.
“We know our customers are after convenience. Fast & fresh is an accessible and quality food solution – whether it’s a forgotten work lunch, an easy dinner after a long day in the office or a last-minute invite to a friend’s place.”