Eggs are a staple in New Zealand households, playing an essential role in our diets and nutrition. Not only are they affordable and packed with protein, but they also provide nearly every vitamin and mineral needed for a healthy lifestyle. New Zealand is fortunate to have some of the highest standards of freshness and quality in the world, ensuring that every egg reaches consumers in peak condition. These high standards reflect a commitment to providing nutritious, high-quality food that supports the health and wellbeing of families nationwide. Eggs are nutritious, delicious, versatile and make for a quick and easy meal, from salads to omelettes, breakfasts and desserts. We consume more than 200 eggs per person every year (on average), which means millions of eggs are eaten each year in New Zealand.
Did you know that Better Eggs produces 4.1 million eggs a week? That’s almost one for every Kiwi! Not only that, but almost 30% of sales through major supermarkets come from their sites. Better Eggs and Henergy all carry the SPCA Blue Badge for the higher standard of animal welfare and more recently they gained the first Toitu net Carbon Zero certification for an egg brand in New Zealand.
Champions for Better®
– One egg at a time!
“At Better Eggs®, we’re not just producing eggs— we’re striving for Better,” says CEO Gareth van der Heyden.
“Better for our animals, our environment, and our shoppers. Every decision, from farm to table, reflects our unwavering commitment to sustainability, animal welfare, and exceptional quality.
“Better Eggs® is a fourth-generation, familyowned farm business proudly supplying New Zealand with top-quality eggs since 1937. With over 200 dedicated staff working across our five sites and on the road visiting stores, we’re passionate about providing nourishment for Kiwi families with eggs they can trust.
“Sustainability is at the heart of everything we do. From reducing our carbon emissions to choosing eco-friendly packaging, we’re committed to minimizing our environmental footprint. We know the choices we make today shape the world we’ll pass on to future generations.
“Animal welfare is equally important to us. As SPCA-certified producers, we adhere to strict standards to ensure our hens live happy, healthy lives. This certification reflects our commitment to compassionate care, providing hens with enriched environments where they can express natural behaviours. We take immense pride in producing all our hens’ feed ourselves. By carefully managing every aspect of our hens nutrition and providing a high level of care, we ensure our eggs consistently deliver the highest quality, taste, and nutrition possible. For us, it’s simple: happy hens lay Better Eggs®.
“Our diverse range of brands, egg types, and pack sizes caters to every shopper, retailer and foodservice provider. Whether you’re a supermarket, wholesaler, fruit and veggie shop, bakery, or dairy, we have a solution that will meet your and your shoppers’ needs. Look out for our Better Eggs®, Henergy®, and Rise & Shine® ranges – crafted with care to deliver exceptional quality, taste, and freshness,” says van der Heyden.
“Every egg produced at Better Eggs® is the result of generations of striving for better. We believe that great meals begin with the finest ingredients, and our eggs deliver unparalleled value, flavour, and nutrition to egg-cite your customers!”
To learn more about how we’re Champions for Better®, contact us at info@bettereggs.co.nz or visit www.bettereggs.co.nz.
Source: Circana MarketEdge Grocery Data MAT to 05/01/25
Family farm expertise, loyalty and care for over four generations
As a cooperative of 100% NZ-owned, regionally-based, family farms, Independent Egg Producers Co-op Ltd (IEP) supplies locallyproduced, fresh, quality eggs delivered with reliability and care.
With farms having been in the same family for generations, they exhibit an ongoing passion for time-honoured tradition, coupled with modern farming technology to ensure eggs are not only of excellent quality, but also embodying the attributes of ‘local’, ‘community’ and ‘provenance’ into every single pack.
Not only that, each local farmer has also invested in the ‘Trace My Egg’ stamping technology, ensuring that every New Day free-range and Morning Harvest barn egg is stamped in accordance with the ‘Trace My Egg’ compliance programme (www.tracemyegg.co.nz).
Egg brands supplied by IEP include New Day, Morning Harvest, Sure As Eggs, The Chook Farm and Bowalley. For more information and orders contact info@independenteggs.co.nz or 0800 787 327
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