From one family to another, Hawke’s Bay based, family owned NZ olive business Telegraph Hill will get a new lease of life as it becomes part of Goodfood Group.
Telegraph Hill’s award winning stable of small batch oils, drizzles, vinaigrettes and New Zealand olives make it a natural fit for Goodfood Group, a company passionate about bringing the world’s finest food products to New Zealander’s tables.
As a family-run business with a longstanding commitment to excellence, food importers and distributors Goodfood Group specialise in sourcing premium-quality items from across the globe.
The addition of local brand Telegraph Hill to its roster further enhances their growing portfolio of quality food products.
“We are thrilled to have Telegraph Hill become the newest addition to our family. As a company, our focus has always been on quality products and that is what attracted us to the brand. We are looking forward to expanding the range even further and introducing more Kiwi households to Telegraph Hill, helping to elevate their meals with the best ingredients,” says Mark Prenter, CEO of Goodfood Group.
Founded in Hawke’s Bay in 2001 by Geoff Crawford, Telegraph Hill has been awarded 107 awards since 2002, with its most recent win Best in Show at the New Zealand Extra Virgin Olive Oil awards in October 2024. Over this time the brand has become recognised for its premium-quality products designed to make life better.
Goodfood Group has big plans for the range, bringing restaurant-quality products to homes around the country with a focus on taste above all else. The company took over ownership on March 3 with a new look and new products launching from July 2025.
About Goodfood Group
The company’s origins began in the early 1900s with Sir William Goodfellow, a pioneer in New Zealand’s dairy industry. The Goodfood Group name pays homage to the ‘Good’ in Goodfellow, and reflects the heritage, values, purpose and mission of the company. This is all about the concepts of ‘good food’ and ‘family’. The fourth generation of the Goodfellow family are still the company owners today – Mark & Fiona Prenter.
Today, Goodfood Group imports and distributes a variety of brands you’ll find throughout the supermarket and food service channels including Food Snob, Veesey, Rana Pasta, Vegemite, Bega, Emborg & Sandhurst.
About Telegraph Hill
Telegraph Hill is a family business. It started its humble beginnings in the home kitchen making table olives. Since starting out in 2001 Telegraph Hill has been producing award-winning New Zealand olives, olive oil and hand crafting innovative condiments, sauces and drizzles.
