What do you do when the lunchbox comes home full — again? One clever Kiwi founder may have the answer.
Sneekico is a smart new range of wholefood-based baking mixes designed to help parents sneak in the good stuff — without mealtime stress, sugar overload or sad uneaten snacks. Created by Auckland-based food brand expert Laura Feavearyear, these mixes are redefining convenience baking with a focus on real ingredients, simple prep, and genuinely delicious results.
Since launching in November 2024, Sneekico has already sold over 1,000 mixes and is now available at select retailers including IE Produce, Whole Heart, Simply Organic, and selected Bin Inn stores, as well as nationwide via sneekico.co.nz.
From pancakes to muesli bars and muffins, every mix is designed to be fun to make and even easier to eat — with fruit and veg cleverly tucked inside. They’re perfect for school lunchbox snacks, after-school bites, or weekend baking sessions.
The Sneaky lineup Includes:
• Choc Muffin Mix — with real beetroot & NZ blueberries
• Muesli Bar Mix — with real kumara & choc chunks
• Pancake Mix — with real pumpkin & apple (also perfect for waffles & pikelets!)
All mixes are RRP $15.95, and lunchbox-safe, with a variety of allergy-friendly options or adaptations. There’s no refined sugar, no preservatives, and no gimmicks — just honest ingredients made for real families.
“Parents are juggling enough,” says founder Laura Feavearyear. “Sneekico is about giving them a win — food that’s easy to make, fun to eat, and full of nourishing goodness. We call it a snack-time solution, but parents have called it a lunchbox lifesaver.”
Sneekico is part of a growing trend in “make-at-home convenience” — where control meets simplicity. With busy households looking for food they can trust (and kids will actually eat), Sneekico is proving that clever can also be wholesome.
And in breaking news – Sneekico was just awarded the ‘2025 Breakthrough Brand’ at the Biteback Awards, held at the Foodpreneurs Festival in Melbourne!
