Australia: Woolworths shifts focus to convenience

31 May, 2018 by
FMCG Business

Woolworths is shifting its focus away from price to convenience and range as new players, such as Amazon, prepare to enter the A$90 billion supermarket sector.

Woolworths head of supermarkets Claire Peters has outlined plans to increase Woolworths’ total available range by more than 30% to between 60,000 and 70,000 products to satisfy consumer demand for ethnic, health and specialty foods. While the average number of products in store will remain between 20,000 and around 25,000, ranges will be tailored to stores to meet local demographics.


Woolworths is also looking at new ways to satisfy demand for convenience and to reduce friction at transaction points using voice ordering, express deliveries with Yello and expanding store pick-up to remote areas.