Ārepa, New Zealand’s leading brain drink company, is thrilled to announce a joint venture with Brix & Co, a family-owned leader in beverage manufacturing, to license Ārepa’s patented brain drink range for the New Zealand and Australian markets.
This partnership combines Ārepa’s scientifically backed formulations and innovative brand with Brix & Co’s state-of-the-art, multi-format manufacturing capabilities and established sales and distribution networks across leading FMCG and grocery retailers in both countries.
This exciting collaboration enables Ārepa to broaden its mission of engaging people with their brains, delivering scientifically backed brain nutrition. By leveraging Brix & Co’s expertise, Ārepa’s unique formulations, including its groundbreaking “Neuroberry” blackcurrant-based products, will reach more consumers looking for a better brain day.
“This is really exciting for us,” said Angus Brown, Co-founder of Ārepa. “Partnering with Brix & Co feels like a natural fit—two ambitious New Zealand companies with a shared vision for quality and innovation. Their manufacturing prowess and distribution strength will help us bring our brain drinks to more people, empowering brains across the country and beyond. It’s a proud moment for our team as we take this next step in revolutionising brain health.”
The joint venture also allows Ārepa to deepen its focus on cutting-edge research, particularly around its newly discovered neuro-molecule, sarmentosin, found in “Neuroberry” blackcurrants. Recent peer-reviewed studies from Plant & Food Research (Lomiwes et al., 2024) highlight sarmentosin as the first plant-derived compound shown to boost dopamine and serotonin activity through MAO enzyme inhibition in humans [1]. This breakthrough underscores Ārepa’s commitment to pioneering natural, science-backed solutions for brain health.
“We’re incredibly proud to partner with Ārepa, a brand that’s redefining how we think about brain health,” said James Shorthall, CEO of Brix & Co. “Their innovative formulations and dedication to scientific rigor align perfectly with our mission to deliver high-quality beverages. Together, we’re poised to make Ārepa’s brain drinks a household name across New Zealand and Australia, inspiring consumers to unlock their cognitive potential.”
“This partnership is great for consumers,” added Michael Tutty, Head of Sales and Marketing for Brix and Co’s sales and marketing platform Socialsmiths. “Ārepa’s vision to engage people with their brains is inspiring, and we’re excited to bring our manufacturing and distribution expertise to help scale their incredible products. It’s a bold step forward for both companies, and we can’t wait to see the impact it has on consumers.”
Ārepa’s brain drinks are designed to meet the growing demands placed on modern minds, offering short-term cognitive benefits like improved focus and clarity while supporting long-term brain health. Ārepa is aiming to lead a revolution that makes brain health as mainstream as physical fitness. This joint venture marks a significant milestone in that mission, bringing Ārepa’s unique solutions to more people across New Zealand and Australia.
[1] – Identification of Sarmentosin as a Key Bioactive from Blackcurrants (Ribes nigrum) for Inhibiting Platelet Monoamine Oxidase in Humans
Dominic Lomiwes, Catrin S. Günther, Stephen J. Bloor, Tania M. Trower, Nayer Ngametua, Alexander P. Kanon, Dwayne A. Jensen, Kim Lo, Greg Sawyer, Edward G. Walker, Duncan Hedderley, and Janine M. Cooney
Journal of Agricultural and Food Chemistry 2024 72 (30), 16777-16789
DOI: 10.1021/acs.jafc.4c03802
⁺†Ārepa is a supplemented food for the brain that contains products with Vitamin C or Vitamin B5 and B6.
⁺Vitamin C is necessary for normal neurological function and contributes to normal psychological function, energy metabolism, immune system function and helps reduce tiredness and fatigue. This can help your brain perform and assists with mental calmness and clarity.
†Vitamin B5 contributes to normal energy production and supports mental performance, plus Vitamin B6 that supports normal energy metabolism. Together, these vitamins work to reduce tiredness and fatigue.
All health effects to be considered in the context of a healthy and varied diet.
