Alibaba Group has kicked off its annual 11.11 Global Shopping Festival with a range of innovations and new features to meet the rapidly changing consumer trends in China. After the first 30 minutes of 11 November, total Gross Merchandise Volume (GMV) exceeded RMB372.3 billion (NZD82.4 billion) with the number of orders peaking at 583,000 orders per second.

After the first hour of the 11.11 Global Shopping Festival, New Zealand was ranked 7th of all countries selling into China, up from 8th place last year. New Zealand brand A2 was ranked the 8th most popular overseas brand selling into China via cross-border e-commerce.

This year, Alibaba Group will be leveraging China’s latest livestreaming trend to create more fun and engagement for Chinese consumers. The event will have the largest international presence to date with AliExpress now selling to more than 200 countries and regions worldwide. In addition to sessions hosted by livestreamers, approximately 400 company executives and 300 celebrities will hold individual livestreaming sessions. 

New features include online property viewings, virtual test drives, and for the first time ever, Alibaba’s DAMO Academy will use artificial intelligence technology to create its first virtual livestreaming host. 

“One of the biggest opportunities for Australian and New Zealand businesses to reach the Chinese market is the 11.11 Global Shopping Festival. Especially during these challenging times, we wanted to continue to provide our merchants with new innovations, valuable customer insights and trusted technology as we have done over the last 12 years,” says Maggie Zhou, Managing Director of Alibaba Group, Australia and New Zealand.

To help boost merchant growth, this year’s Festival will feature 14 million value-for money products from more than 250,000 brands available on Tmall. To meet the increasing demand from Chinese consumers for international products, Tmall Global will bring more than 2,600 new overseas brands, including Australia and New Zealand, to Chinese consumers for the first time.

“It is important to give international brands as much exposure to Chinese consumers as possible which is why this year Alibaba also decided to expand the concept from ‘single’ to ‘double’. Merchants from Australia and New Zealand, especially new and small businesses,  were delighted to have an additional opportunity to reach this market ahead of the main Festival,” added Zhou. 

After the first hour of this year’s 11.11 Global Shopping Festival, the Festival saw the following results:

2020 11.11 Global Shopping Festival – Results After First Hour
Top 10 imported brands bought by Chinese consumers by GMVYA-MAN; Aptamil; Swisse; KAO; Shiseido; A.H.C; SmoothSkin; A2; BioIsland; Emporio Armani
Top 5 categories of imported products bought by Chinese consumers by GMV

Food Supplements; Facial Beauty Tools; Infant and Toddler Milk Powder; Skincare Sets; Facial Masks
Top 10 countries/regions selling to China by GMVJapan; United States; Korea; Australia; United Kingdom; Germany; New Zealand;  Italy; France; Canada 

At last year’s 11.11 Global Shopping Festival, New Zealand saw the following results:

2019 11.11 Global Shopping Festival – New Zealand Results
Top 10 countries/regions selling to China by GMVJapan; United States; Korea; Australia; Germany; France; United Kingdom; New Zealand; Italy; Canada
Top 10 New Zealand brands among Chinese consumers buying cross-border (by number of buyers)A2; ZIWI; Comvita; Ecostore; Karicare; Anchor; Clinicians; Red Seal; Antipodes; Manuka Health
Top 10 product categories among Chinese consumers buying cross-border from New Zealand (by number of buyers)Infant formula; Honey and honey products; Overseas dietary food supplements; Adult milk powder; Cat treats; Infant goal milk formula; Cat food; Dog food; Laundry detergents; Cleaning detergents

About the 11.11 Global Shopping Festival

The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 250,000 brands are participating in this year’s event. For the latest news and updates on the 2020 11.11 Global Shopping Festival, please visit:

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba and that it will be a good company that lasts for 102 years.

Leave a comment

Your email address will not be published.