Alibaba Group has generated RMB213.5 billion (US$30.8 billion) of gross merchandise volume (GMV)* at the Global Shopping Festival on November 11, 2018, an increase of 27% compared to 2017.
New Zealand was the ninth best performing country globally, up from 14th place in 2017 and from a total of 230 countries and regions. Kiwi brand a2 was the sixth best performing brand globally and in the first hour of the event, sales of New Zealand lamb increased 917% from 2017.
“Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles,” said Daniel Zhang, CEO of Alibaba Group. “Participation from the entire Alibaba ecosystem enabled our brand and merchant partners to engage with consumers like never before. Looking ahead, Alibaba will continue to lead the evolution towards the future digital economy and lifestyle.”
In the hours leading up to the shopping event, Alibaba’s video streaming platform Youku hosted the fourth annual countdown gala to celebrate the official launch of the festival. Viewers were able to experience the gala live via Youku, as well as across China on two major Chinese TV stations. This year, the gala featured international celebrity appearances and performances from Miranda Kerr, Mariah Carey and Cirque du Soleil.
Highlights from the 2018 11.11 Global Shopping Festival
Top 10 countries/regions selling to China by GMV:
- United States
- United Kingdom
- New Zealand
Top 10 imported cross border brands into China:
- Swisse (Australian)
- Bio Island (Australian)
- a2 (New Zealand)
- Elta MD
- Move Free
In the first hour of 11:11 Global Shopping Festival, sales of New Zealand lamb increased 917% from 2017.
Top 10 categories of imported products bought by Chinese consumers by GMV:
- Health supplements
- Milk powder
- Facial masks
- Infant and toddler nutrition
- Face wash
- Make up remover
- Total GMV settled through Alipay was RMB213.5 billion (US$30.8 billion), an increase of 27% compared to 2017
- Cainiao Network processed more than 1 billion delivery orders
- More than 180,000 participating brands
- Over 40% of consumers made purchases from international brands
- 237 brands exceeded RMB100 million in GMV, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas
- 230 countries and regions with completed transactions
- Lazada participated in 11.11 as part of the Alibaba ecosystem, bringing the festival to consumers
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness of the value in online shopping. Last year, over 140,000 brands and merchants participated in the global shopping event, with consumers spending RMB168.2 billion during the 24-hour period.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. For the fiscal year ended March 2018, the company reported revenues of US$39.9 billion.
*All GMV and other figures presented in this press release are unaudited and subject to adjustments.