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New Zealand’s peanut butter gets the Tesco tick

Pic Picot, owner and CEO at Pic’s Peanut Butter, with his buddy ‘Fido’.

Pic’s Peanut Butter is now on sale in Tesco stores in the United Kingdom in what is a real coup for New Zealand’s famous peanut butter.

“We’ve been feeding it to Londoners through food shows and markets and selling it online,” says Pic Picot, owner and CEO. “But it’s just great to finally have it easy to find and to be helping Tesco make premium quality available to everybody.”

Pic’s has revolutionised the peanut butter category in New Zealand, despite launching at nearly twice the price of its competitors. Pic’s has quickly became NZ’s market leader with a 38% market share by value. The brand has driven 111% of the category value growth over the past four years. “This is a figure that continues to increase as hitherto non-peanut butter eaters discover that not all peanut butters are created equal,” says Pic.

Pic’s Peanut Butter is now on sale in thirteen countries, and in some 2000 supermarkets and specialty stores across Australia. It is available throughout Southeast Asia, Japan, China and is in 200 outlets in California.

The Tesco announcement means that Pic’s crunchy peanut butter is now being distributed to 750 Tesco stores, with most taking the smooth as well. The 380g glass jars will have a recommended retail of £3.99.

Last year, Pic’s crunchy salted peanut butter won a 1 star in the UK’s 2016 Great Taste Awards and was highly commended in the ‘Grocery – other’ category in the UK Quality Food Awards, where it was the only non-supermarket distributed product to be shortlisted in its category.

Pic’s Peanut Butter comes in four varieties, crunchy or smooth, salted or unsalted, in 200g, 380g and 1Kg jars, as well as a 30g snack tube and single-serve sachets. Pic’s also produce almond butter and cashew butter as well as a cold-pressed peanut oil.

Did you know?

Pic’s Peanut Butter was established in 2007 and is New Zealand’s best-selling peanut butter. It is on sale in 13 countries and is available throughout Southeast Asia, in Japan and China, and in more than 200 outlets in California, USA. Pic’s is also available in 2000 supermarkets and specialty stores across Australia.