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Ferrero buys U.S. confectioner and Belgian biscuit brand

Italian Nutella maker Ferrero has signed a deal to buy U.S. confectioner Fannie May for US$115 million in a move to strengthen the Italian company’s presence in the overseas market, according to a joint statement. The United States is the fifth-biggest market for Ferrero, whose total revenue was 10 billion euros ($10.7 billion) in the financial year ended in August.

Fannie May, founded in Chicago in 1920, makes chocolate bars, praline and chocolate snacks that are sold mainly through 1-800-FLOWERS.COM.

“The United States represents an important market with a high growth potential for Ferrero and we are excited to support the development of a great American brand,” Ferrero Chief Executive Giovanni Ferrero commented.

As part of the deal, Ferrero said it would sign a commercial partnership with 1-800-FLOWERS.COM to offer some of its and Fannie May’s products on the online platform.

Ferrero has also recently completed the acquisition of Belgian luxury biscuit brand Delacre.

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